Our Mission

At the root of it all, Serious Lip Balm started as a gift – literally. From Khara to day care teachers and then Luckey to friends and family, this little-business-that-was-never-intended was started in order to give gifts to show appreciation and love. So why not keep that proverbial ball rolling?
You see, we think the world is a pretty rad place and could only continue to improve if we all did a little bit better for other people every chance we get. Good deeds, acts of kindness, paying it forward… whatever you want to call it, we are committed to spreading a little bit of joy and goodwill and love and social responsibility with every tube of balm we sell.
It’s all a gift, isn't it?
Good Does Good. Pass it around.